The Lion's Den
News & Views About Real Estate in the Greater Philadelphia Area
Kurfiss Sotheby’s International Realty Chairman Donald D. Pearson announced this week that the company will launch a new office in Bryn Mawr in April 2014. The location will serve clients throughout the Main Line and additional parts of Chester, Montgomery and Delaware counties.
“The Main Line offers many world-class properties, and Kurfiss Sotheby’s International Realty will now provide a platform that exposes those homes to a global audience,” says Pearson. “We are well prepared to reach a regional, national and worldwide buyer pool, backed up by client-focused agents, professional photography, which is vital for every home, and a marketing team that proactively oversees our inventory and how it is promoted.” Continue reading
Sotheby’s International Realty Affiliates LLC today said its U.S.-affiliated brokers and sales professionals handled 24% more transaction sides in 2013 than 2012 – nearly three times better than the 9.2% gain in home sales sides reported for the overall market by the National Association of Realtors.
The Sotheby’s International Realty® brand’s sales volume grew by 29% in 2013, compared to 19% for the overall market, according to the National Association of Realtors. Sales volume growth in 2013 for Kurfiss Sotheby’s International Realty was slightly higher than that of the SIR brand. Kurfiss SIR is the exclusive affiliate for Sotheby’s International Realty in the Philadelphia region.
The Sotheby’s International Realty brand also reported growth in its global network, which encompasses 52 countries and territories worldwide. At year-end, the network totaled 700 offices, a gain of 6%, and more than 14,500 sales associates, up 13%. Sotheby’s International Realty affiliates worldwide reported 31% same-store growth in sales volume.
“The luxury sector truly led the resurgence in the overall market in 2013,” said Philip White, president and chief executive officer, Sotheby’s International Realty Affiliates LLC, citing a combination of strong interest among international buyers, low interest rates, less inventory and increased consumer confidence in the economy.
Outside the United States, the Sotheby’s International Realty brand expanded its network in 2013 to provide its real estate services in: Cabarete, Dominican Republic; Swatar, Malta; Manila, Philippines; Melbourne and Gold Coast, Australia; Lugano, Switzerland; Dubai; United Arab Emirates; Riyadh, Saudi Arabia; and Panama City, Panama. The Sotheby’s International Realty brand also added six new residential real estate firms to its network across the United States in the following markets: Claremont and Palo Alto, Calif.; Westborough, Mass.; Charlestown, R.I.; Concord, Mass.; and Durango, Colo.
In 2013, the Sotheby’s International Realty brand also won Franchise Business Review’s Best in Category for Real Estate Franchisee Satisfaction award for the sixth year in a row and ranked second overall among the Top 50 Systems across all categories with 250 or more locations.
The Sotheby’s International Realty network is poised for continued growth this year. “We look to continue our worldwide growth, most significantly in Asia with the opening of Beijing Sotheby’s International Realty slated for the first quarter of 2014,” White said.
From a marketing perspective, the brand’s 2013 campaign delivered more than 700 million impressions. At the core of the Sotheby’s International Realty 2013 strategy was its relationships with pre-eminent media powerhouses including The New York Times, The Wall Street Journal and The Telegraph Media Group in both the print and online arenas, developed to showcase unique properties from the brand’s worldwide network.
The most innovative aspect of the Sotheby’s International Realty brand’s 2013 marketing efforts was the launch of a custom iPad application that enabled its complete marketing program to be made available digitally for network members to present to consumers on listing presentations via a unique, interactive format created using the Adobe Digital Publishing Suite.
Last year also saw the expansion of the Sotheby’s International Realty brand’s series of branded websites for specialty markets with the launch of Golf and Historic. Finally, the brand was featured on the ABC Supersign located in New York City’s Times Square at 44th and Broadway for the month of December in collaboration with the New York Stock Exchange. The 15-second video highlighted its lifestyle focus and drove viewers to sothebysrealty.com for more information.
White said the Sotheby’s International Realty brand will continue looking for ways to utilize the latest technologies to enhance the real estate buying experience for consumers and further solidify its position as a leading luxury real estate organization.
The Sotheby’s International Realty network currently has more than 14,500 sales associates located in approximately 700 offices in 52 countries and territories worldwide. Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the network’s brokers and clients benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.
Rittenhouse Square is a posh place. Philadelphia’s social scene starts here. Deluxe hotels, luxurious private residences, top shelf restaurants and fashionable boutiques surround this tree filled park. The park is a bustling epicenter with fountains, statues, dozens of benches and walkways. The square was designed as a gathering place for residents by William Penn and organizations like The Friends of Rittenhouse continue that tradition. Check out our video here and read below for some great details about Rittenhouse Square. Continue reading
Today’s official Sotheby’s International Realty blog post, “10 Romantic Homes for Valentine’s Day,” highlights residences around the world sporting some sort of amorous aspect. If that’s not enough to connect selling homes and St. Valentine, today’s Wall Street Journal asks, “Does Romance Sell Homes?” (subscription may be required.) In what one might call a dubious Continue reading
A true Bucks County real estate gem, Gateshead Farm, was featured this past week on a segment about luxury homes on Continue reading
Newtown is a historic, yet hip place that has something for everyone! It’s no wonder that Yahoo Travel recognized Newtown as one of the “Ten Coolest Small Towns in America”. M. Night Shyamalan was so impressed with the blend of rural farm land and the trendy social scene, he filmed the movie Signs with Mel Gibson so his cast and crew can both work and play with very little need to travel far for anything they needed. Watch this video and dive into the details below to understand more about Newtown and Upper Makefield Township Pennsylvania. Continue reading
The new year has started with good news. Kurfiss Sotheby’s International Realty Chairman Donald Pearson announced that Lindsay Kresch has joined the company’s Philadelphia office. A native of Pittsburgh, Lindsay most recently worked for Continue reading