The Lion's Den

News & Views About Real Estate in the Greater Philadelphia Area

42 Reasons to Stage Philadelphia Real Estate

1-Staging

To or not to stage? The answer is often an emphatic YES.

Our agents often have to have important discussions with clients about how others will perceive their homes, and how staging – in small or extensive degrees – can help market and sell your home. Online images are the primary way that most potential buyers will view your house for the first time, and staging can have a huge impact on the appeal and readability of those pictures.

“In my experience, staging is integral to a successful sale. You need not hire a professional stager – everyone can make the changes needed by decluttering, deep cleaning and freshening up each space,” says Kurfiss Sotheby’s International Realty Agent Melanie Stecura, who has represented some of the Philadelphia’s regions most notable listings. “Every effort you put in will directly affect your sale price and days on market.” 

Remember the number ’42.’ A 2011 study by the Real Estate Staging Association found that among 410 homes staged before they went on the market, the average home sold in 42 days. Another study by the RESA looked at 174 unstaged homes that had been on the market for an average of 156 days before the homeowners agreed to staging. After these homes were staged and re-listed, the average home also sold in 42 days. Coincident or not, this RESA data is a powerful argument for staging.

Home Staging Philadelphia Real Estate
– Add Value, Reduce Days on Market

Tom Smitley is a Kurfiss Sotheby’s International Realty Philadelphia real estate agent with a personal and professional connection to staging. In 2008, his decorating and staging business was featured in a New York Times article and highlighted for helping a luxury home seller get more than anticipated – with a $100,000 investment, a client was able to find a buyer at nearly $500,000 over the projected sale price before staging.

“Staging can be as simple as helping a client reorganize their furnishings and edit out the excess stuff, or it can involve developing a design plan with colors, fabrics, furniture, lighting and art choices that accent the best features of a home,” says Smitley. “In extreme cases, I may recommend an investment in remodeling to correct unsightly or nonfunctional features to maximize the seller’s return. “

“I used to offer my staging services to clients as an extra bonus to get a listing.  Now, it’s established that buyers expect homes to be staged, and the staged properties bring a higher price and go under contract faster, so staging is not an option but rather an important part of the marketing strategy.” 

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