The Lion's Den
News & Views About Real Estate in the Greater Philadelphia Area
Agent Video: Promoting Your Personal Brand
If ‘a picture says a thousand words,’ how many words does a video say?
When it comes to promoting one’s self as a real estate professional, experts agree that video is an unrivaled tool. There are many reasons why this is so:
Video drastically supersedes rich text content and even photos in terms of search rankings.
Video content consistently soars to the top of search results pages. It’s no coincidence that corporate websites–from major retailers to our own Sotheby’s International Realty–are utilizing video ever more frequently on their landing and content pages. The bottom line is that having one’s own video is an effective way to improve one’s online visibility.
Video is flexible. One can choose to include one’s current inventory, client testimonials, recent
sales; whatever is flattering to one’s personal brand. Working with a filmmaker will enable one to tell his or her story in a personal way that will connect with viewers. Every agent has their strengths and video is a great way to display them to the world.
Not many folks like working with sales people. Many first time buyers are weary as they begin
deciding on a real estate professional to work with. An agent video can, of course, display one’s professional prowess. Just as importantly, however, a video can also illuminate one’s personality. It can give the viewer the feeling of knowing what a real estate professional is like in person, and thus, remove some of the anxiety out of choosing who to work with.
Check it out:
Kurfiss Sotheby’s International Realty’s own Vicki Azar recently debuted her agent video.
Interested in getting an agent video filmed? Contact the KSIR marketing department:
Valerie Patterson, Director of Marketing
Michael Alden Hirsch, Content Marketing Coordinator