The Lion's Den
News & Views About Real Estate in the Greater Philadelphia Area
A Special Relationship: The Wall Street Journal
Relationships are key in the real estate business, whether person to person or business to business. One relationship that Sotheby’s International Realty and affiliates are proud to acknowledge – and glad to capitalize on – is with the Wall Street Journal.
Today’s WSJ Real Estate Section Online features a gallery of iconic images by the photographer Slim Aarons, who used private luxury homes as the backdrop for his vignettes of social life among jet-set society. The lead image, the iconic ‘Poolside Gossip,’ takes place in a majestic setting and shows a home designed by legendary midcentury architect Richard Neutra.
Recently, the Richard Neutra-designed Pitcairn house located in Bryn Athyn, PA – a Kurfiss Sotheby’s Main Line listing – was featured in a Wall Street Journal article about one-of-a-kind homes. An image of the Neutra-designed open-plan house led the article, in both print and online editions.
Whether through thoughtful and prominent editorial, or via well-placed advertising across the WSJ platforms, the exclusive relationship that Sotheby’s International Realty has developed with the Wall Street Journal is paramount. It’s a strategic move by our corporate marketing team to access the most qualified buyers in a forum they are comfortable in and frequent.
We have placement on the Asia, China, and Europe home pages of the WSJ as well as on the WSJ Real Estate Home Page and the Mansion iPad app, using fixed-position advertising that provides high impact positioning for network properties and combines listing photo content, video content, and custom search directly from their site.