Sotheby’s International Realty Network Collaborates with Architectural Digest

Philadelphia, Pa. (Nov. 1, 2010) — Kurfiss Sotheby’s International Realty with offices in New Hope, Pa., and Philadelphia today announced that the Sotheby’s International Realty network has formed a collaboration with Architectural Digest to feature properties from its network’s approximately 500 offices in 37 countries and territories worldwide on the publication’s website, www.architecturaldigest.com, and its design resource, www.shopad.net.

The relationship will promote Sotheby’s International Realty listings on www.architecturaldigest.com under the Estates for Sale section, which features properties from around the world selected by the publication’s editors. Kurfiss SIR already has had four properties featured in the magazine since the August issue and has had several reader inquiries and showings on the featured properties.  

The brand’s listings also will be featured on the publication’s www.shopad.net in banner advertisements and an exclusive search section that redirects users to the brand’s website, www.sothebysrealty.com.  Created by Architectural Digest and 1stdibs, shopad.net is an online resource for consumers and designers to see, source and buy quality home products.

“The Sotheby’s International Realty brand is proud to continue its long-standing relationship with Architectural Digest to present its readers with the finest luxury real estate in the world,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC.  “Our goal is to be where the consumer is searching for property, and Architectural Digest’s readers look to it for the latest information from the world of home design and architecture, making this collaboration a natural fit.” 

"Architectural Digest and the Sotheby's International Realty brand share a passionate and sophisticated community of discerning, design-minded consumers who have come to rely on both of our brands to provide a high-end filter of true luxury and high quality,” said Giulio Capua, vice president and publisher, Architectural Digest.  “The Sotheby's International Realty network’s properties enjoy exposure to a highly-targeted, elite audience. It's a partnership that makes perfect sense, in every sense."

Many Kurfiss Sotheby’s International Realty associates are long-time readers of Architectural Digest and are thrilled to have this new outlet to promote their listings.

“Architectural Digest’s readers are a key group of consumers that Kurfiss Sotheby’s International Realty has a direct audience with,” said Donald Pearson. “Kurfiss Sotheby’s International Realty is pleased that its clients in the greater Philadelphia market can benefit from the expanded global reach this collaboration offers.” 

Kurfiss Sotheby’s International Realty is a privately owned real-estate firm with offices in New Hope, Pa., and Center City Philadelphia. Its 50 agents serve southeastern Pennsylvania and select markets in southern and western New Jersey. 

The Sotheby’s International Realty® network currently has more than 10,900 sales associates located in approximately 500 offices in 37 countries and territories worldwide.