Preparing featured property details and media for
New Hope, Pa.: (May 23, 2012) – Kurfiss Sotheby’s International Realty, a luxury real estate company based in New Hope, Pa., recently participated in an exclusive event for Sotheby’s International Realty marketing professionals at Google’s offices in New York City.
The event was held May 9 and provided a unique opportunity for Sotheby’s International Realty marketing professionals from 34 firms worldwide to network, share best practices and hear from the Google/YouTube team on industry insights and YouTube best practices.
“This meeting was so informative and provided great value for our search-engine marketing efforts,” said Valerie Patterson, director of marketing for Kurfiss SIR, who attended the event. “We learned so much about the power of video in our industry and how we can best capitalize on it, Google’s pay-per-click marketing, as well as the unique and powerful ways the Sotheby’s International Realty brand is working with the Google and YouTube teams to promote the extraordinary properties we at Kurfiss Sotheby’s International Realty represent, in addition to those from our worldwide network.”
Kurfiss Sotheby’s International Realty, which has offices in Philadelphia and New Hope, offers exclusive Sotheby’s International Realty marketing, advertising and referral services designed to attract well-qualified buyers to the company’s property listings. In addition, the company and its clients benefit from an association with the Sotheby’s auction house, which promotes real estate referral opportunities with auction house clientele.
As a Sotheby’s International Realty affiliate, the company also has the unique ability to refer its real estate clientele to the auction house for jewelry, art, unique furniture and collectible appraisal services. Property listings from Kurfiss Sotheby’s International Realty also are marketed on the sothebysrealty.com global website, as well as on the firm’s local website, kurfiss.com.
“This meeting not only was the first of its kind for the Sotheby’s International Realty brand but for the Google Real Estate team as well,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “Their team has never before held this kind of unique day of learning for one of its clients. The meeting not only was a very effective tool for our network to gain critical insights into the role of video in today’s market but also how our organizations are working together in innovate ways. The response to the meeting was overwhelmingly positive and saw attendees from locations as diverse as Moscow and the Bahamas.”
Kurfiss Sotheby’s International Realty is located at 6038 Lower York Road, New Hope, and 226 W. Rittenhouse Square, Suite 102 (in the Dorchester) in Philadelphia. For additional information, please contact the New Hope office at 215-794-3227 or Philadelphia at 215-735-2225. The Sotheby’s International Realty network currently has more than 12,100 sales associates located in approximately 620 offices in 45 countries and territories worldwide