Sell Your Home Online, With Video & Through Our Sotheby’s Network
We are the greater Philadelphia area’s luxury home marketing experts. We know that first impressions count, so our agents and our luxury real estate marketing staff create a memorable presentation of your home that works for all media. As consumers have changed how they search for homes, so has our marketing platform. Our mission is to engage active buyers online and through additional channels detailed below.
The 2016 data on home-buyer behavior from the National Association of Realtors show 95% of home seekers used the Internet as their primary source of information about properties for sale. The new version of Kurfiss.com is updated by MLS data more frequently than any competitor’s site, including Zillow.com!
All Kurfiss SIR residential listings receive unparalleled exposure available through sothebysrealty.com, including dozens of Sotheby’s International Realty affiliate web sites around the world that carry our inventory; on such popular consumer sites as the New York Times and Wall Street Journal; via special online marketing relationships with Architectural Digest, Bloomberg.com, FT.com, Apple TV, Elle Décor and more sites; and not to be overlooked, Zillow.com, Trulia.com and Realtor.com sites also carry our inventory.
Social media, most notably Facebook, Instagram and Twitter, help us reach new audiences for our listings. We not only promote listings via regular posts on these sites; we pay for sponsored posts that we target to geographically and demographically suitable audiences for the subject property.
Whether reaching agents in our local markets to promote a new listing, broker’s open house or price change; targeting agents throughout the U.S. so they know about specialty properties we offer or selectively reaching out to consumers with online editions of Art & Home magazine, we offer beautifully designed e-mail campaigns.
Video tours of properties bring homes to life and engage buyers in a way that still photos do not. Professionally produced videos, including drone footage, showcase a home’s setting and highlights in two to three minutes. By uploading property videos to a variety of platforms, including social media, SIR.com, Kurfiss.com, nytimes.com, YouTube and Vimeo, and encouraging agents to share property videos, we put a spotlight on our inventory with a style unmatched by competitors. Stay tuned for virtual reality and 3-D house tours as technology makes this type of content more accessible.
Look around and there’s no question mobile devices – smartphones and tablets -- are the primary way consumers on the go keep up with email, social media and, when they’re looking for a home, the inventory available in their price range and target neighborhoods. That’s why we have made sure Kurfiss.com’s mobile site provides consumers with the same powerful search experience as the desktop version of the site. Whether searching for the newest inventory to hit the market, or seeking home-sales data for a ZIP code, or searching for pet-friendly buildings in Philadelphia, our mobile site is ready to provide answers for home buyers anywhere in the world.
We are proud to showcase each home we market with a custom-designed property brochure that buyers can refer to after seeing a home. We feel providing a quality marketing piece elevates every property, regardless of price.
Local & Global Exposure
As print news media have shrunk over the past 15 years, we selectively use the most important newspapers and magazines in our markets, showcasing our listing inventory with dramatic style and impeccably designed ads.
Through Sotheby’s International Realty, we also have access to publications that reach high-net-worth audiences in the U.S. and around the world. Examples include Sotheby’s Preferred, a magazine that reaches the auction house’s ultra-high-net-worth clients; Nonstop Gulfstream, a magazine for private-jet owners that is read by millionaires and billionaires; and Kingdom and TPC Signature, two golf magazines popular with highly privileged audiences.
With new leadership at Sotheby’s auction house and more cooperative marketing opportunities with Sotheby’s International Realty, we have better access than ever to the highly coveted auction-house audience.
Art & Home
Art & Home magazine is a joint production by Sotheby’s International Realty and Sotheby’s auction house, and along with opportunities to advertise or feature property listings, it showcases content and trends from both sources.
Sotheby’s Preferred is sent to the auction house’s highest-net-worth clients. We can promote listings in this publication, which has a tightly controlled circulation of E-mail Newsletters.
We can promote a property in Sotheby’s Selects, a weekly email from the auction house promoting the best auction house content and sent to 200,000 recipients, including ultra-high-net-worth individuals. Regional newsletters offer an opportunity to reach clients in specific markets around the world with in-language content.
Auction House Visits
With the greater Philadelphia region represented by a Sotheby’s auction house office on the Main Line, and our market area just 90 minutes from the flagship Sotheby’s auction house in New York City, we can make the connection for our clients who wish to speak with a specialist or visit in person.