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Yesterday Kurfiss Sotheby’s International Realty entered new territory in its property marketing: We posted our first property videos shot with a drone-mounted camera. Drones are familiar to most people from their use by the military to surreptitiously monitor or attack targets, and their use in real estate marketing is one of the most popular “civilian” applications of the technology.
Gateshead Farm and Crosscreek Farm, contiguous estate properties on Meetinghouse Road in Solebury Township, Bucks County, Pa., are the first listings to be showcased via a drone video. The drone works particularly well for properties with large amounts of acreage or a lot of square footage. Both Gateshead Farm and Crosscreek Farm meet those criteria. See the Gateshead Farm video here and Crosscreek Farm video here. Both properties are represented by Kurfiss SIR’s Kevin Steiger.
New York-based SkycamUSA shot our videos on a beautiful autumn day in early October. David Quinones, a licensed pilot and Air Force veteran, is the principle in the company and the man at the controls. At a glance, the equipment on the ground appears relatively simple with a tripod-mounted screen and control device barely larger than a digital SLR camera. Quinones sees on the screen exactly what the drone sees and controls the drone’s altitude, stability, approach and pitch via a series of knobs. It’s easy to see why pilot experience is helpful to operate the drone — a crash can finish off this $10,000 piece of equipment in seconds. Here’s a drone takeoff at Gateshead Farm, the first property shot that day.
According to Sotheby’s International Realty, video is the fastest-growing property-marketing platform. Kurfiss SIR will be incorporating traditional “walk-through” property videos and, where appropriate, drone videos into its 2014 marketing plans for its Philadelphia real estate listings, Bucks County properties for sale and Main Line homes for sale.