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Sotheby’s International Realty is hosting its 2017 Global Networking Event at The Wynn Hotel in Las Vegas. The party started on Monday, Sept. 25, but the meetings kicked off today with keynote speaker, Martha Stewart. Fresher than ever, Stewart talked to the audience of 2,400 agents and managers from Sotheby’s International Realty offices the world over about her love of historical houses, how she started her global empire and why even in her 70s she is as hands-on as ever with her company, creating new products and always focused on understanding her customers. This reminder is an important one: We must always focus on the client.
Sotheby’s International Realty Chief Marketing Officer Kevin Thompson spoke about research the brand conducted via Boston Consulting Group in the past year. The insights from that research will inform our direction as a brand and a company over the next two years. Among many important takeaways from his presentation and that of John Peyton, president of the Realogy Franchise Group (Sotheby’s International Realty is one of five brands owned by Realogy):
“Luxury needs to be inviting, not intimidating.”
In support of that belief, we also saw the launch of the latest campaign from Sotheby’s International Realty, debuting just minutes ago on The New York Times, Architectural Digest, The Wall Street Journal and other critically important media spanning the globe. Here’s a peak at the “LIVE” campaign, one you’ll see more of as we adapt it to our markets in the greater Philadelphia area!