93.5% of all property searches originating in Japan are searching internationally [ii]. By being the first real estate brand to showcase properties from outside of Japan to readers of the Nikkei, the Sotheby’s International Realty brand is offering unprecedented access to a virtually untapped global market.
“The Nikkei is the most widely circulated daily business publication in the world [i] and reaches an audience of highly-educated affluent Japanese consumers. A presence on the Nikkei furthers our strategy to showcase the most exciting properties in the world to an audience of highly-qualified real estate intenders. As the first real estate brand to promote properties outside of Japan through the Nikkei, we quickly realized what an amazing opportunity we had to support our substantial expansion in the Asia Pacific region.” – Kevin Thompson, chief marketing officer, Sotheby’s International Realty Affiliates LLC
THE SOTHEBY’S INTERNATIONAL REALTY BRAND ALLIANCE WITH THE NIKKEI INCLUDES THE FOLLOWING COMPONENTS:
• Property Search: Sotheby’s International Realty property listings and high-definition videography will be translated and syndicated to a dedicated page on the Nikkei property listing site
• Native Advertising: Sotheby’s International Realty will create custom branded editorial content that will be translated and promoted on the Nikkei property listing site
• Brand Advertising: the Sotheby’s International Realty brand will run banner ad units across the Nikkei’s online edition and property listing pages.
“The Sotheby’s International Realty brand is unrivaled in its reach to real estate intenders in the Asia Pacific region. In addition to our alliance with the Nikkei, the brand also has existing partnerships with PropGOLuxury, Juwai, MyFun and WeChat, all of which offer unprecedented access to Asian consumers. The opportunities afforded to us with these key regional players is a testament to the strength and power of the Sotheby’s International Realty brand.” – Kevin Thompson, chief marketing officer, Sotheby’s International Realty Affiliates LLC