In a competitive market, particularly as it is with real estate in Philadelphia, Realtors have to be resourceful about marketing tools and accessing buyers using the best media. It’s a marketing science, far more exact and involved than the ‘baking cookies smell’ wafting from the doors of an open house, or simply having a strategically placed sign on a Sunday afternoon.
Video has been an available tool for marketing properties for years, but as buyer demographic shifts to a younger and faster paced generation, it’s relevance is continuing to grow. “The truth is that when a buyer is looking for a new property they are hoping to visually see what they’ve already envisioned in their mind,” says Diana Madrigal of wevideo.com.
Today, the open house and the showing are typically secondary opportunities for clients to see a home – the minute a listing goes “live” online, it begins getting traffic. “Visual content is so important in our time – it’s a first impressions world where buyers are browsing on a handheld device, and the quality of the initial images you put out there is paramount,” says Kurfiss Sotheby’s International Realty Main Line agent R.C. Atlee.
This home, aptly named “Village of One’s Own,” was masterfully designed by renowned architect Hugh Jacobsen as a sanctuary where classical, natural, and contemporary elements exist in harmony. Located in the Pennock Woods area of Abington Township, it’s air is as pristine and timeless and remote as the Martha’s Vineyard home Jacobsen designed for Jacqueline Kennedy Onassis, yet it’s minutes from all conveniences and access to Philadelphia. It was recently featured by Philadelphia Magazine’s ‘Property’.
According to wevideo.com, search engines index pages with video content higher in their findings. That’s one of the reasons that Kurfiss Sotheby’s International Main Line agent Susan Ravenscroft encourages clients like the owners of this stunning and unique architectural gem in Meadowbrook, Pennsylvania to use video as a real estate sales tool. In addition to giving a polished and well-produced view of the property, it allows potential buyers around the globe to have an intimate “first showing.”