Donald Pearson, chairman of Kurfiss Sotheby’s International Realty, is pleased to announce that top Main Line real-estate agent Lorna Isen has joined the company’s Bryn Mawr office. Lorna assists clients from the eastern side of the Main Line all the way through to western parts of Chester County, including the Radnor Hunt and Willistown Township area.
“Lorna brings an exceptional business background to her real-estate business with an MBA and an admirable prior career in pharmaceutical marketing,” says Pearson. “Her planning, analytical and negotiation skills are very strong, and we are fortunate that she has chosen to join our company.” Lorna immediately brought with her six properties that she represents, and more are in the pipeline with the spring market taking off. See her current inventory here.
After graduating magna cum laude from Boston University and later earning an MBA from St. Joseph’s University, Lorna established a successful sales and marketing career where she spent 16 years negotiating multi-million-dollar business transactions involving such major corporations as Eli Lilly & Co., DuPont and Procter & Gamble.
“I love what I do because I can draw on my marketing experience to tailor an approach for each property I represent, but real estate also draws heavily on my finance and negotiation skills,” says Lorna. “My goal isn’t to just ‘process’ a client at the time a home is listed and that person never sees me again. I’m involved in every transaction and handle every negotiation.”
With such personal attention, it’s no surprise that Lorna’s business is built on referrals – clients who have worked with her know she will provide great care to future clients regardless of price point.
When launching a listing, Lorna draws on her prior career experience to analyze how best to position new listings with regard to competing homes. She has long believed that professional photos are critical to creating the right image for a property so that buyers can appreciate the lifestyle a home offers. After launch, Lorna actively markets her clients’ properties, pushing listings out to other agents and the public through a range of channels.
Representing buyers, Lorna’s expertise is in analyzing the real value of a property. She educates clients on what improvements a house might require or how much her clients may need to invest to create the home they want, taking into consideration the market’s home-price trends. “I can’t tell my client what house to buy, but I can tell them what they need to know about the reality of the home they want and translate the emotional into the financial,” says Lorna.
Lorna is an experienced rider and is an excellent resource for buyers and sellers interested in equestrian properties (the property pictured above, Little Valley Farm, is an example of a farm estate property with direct access to Radnor Hunt.) She also has experience working in Philadelphia, so she is very capable with buyers and sellers who are opting to sell their larger suburban homes and move to the city or pick up a pied-a-terre in town. She has raised three children and knows the school systems, sports programs and other critical issues for those who are new to the Main Line real estate market, making her a valuable resource to every client fortunate enough to work with her.